We are a creative agency that works with passionate, committed, and driven businesses to create stunning, timeless, and functional designs.

We are not going to woo you with words, because that’s not why you’re here. You’re here for good design, and good design is our love language.

We had something written here that summed up our agency pretty well, but it just sounded so dry! So let’s be honest because we are all about transparency and just down to earth. We are a small but powerful little agency based out of Douglasville, GA, and have a huge love of design and all things creative.

Nothing fancy, just a small agency with big dreams of empowering other small businesses through solid brand creation, functional AND beautiful website design, and any kind of graphic design.

If I had to describe our style? I would say distinctively simple and clean, inspired by strong typography and always a balance of beauty and function. I will never create something that's just ‘pretty’ for you, it has to be intentional and thoughtful.

Tiny start-up or been established for years this agency loves to work with businesses of any shape and size. Since it’s just me behind the computer, we will be working 1:1 so you will be at the top of my priority list.

What we are about:

  • Websites, Branding, and Graphic Design
  • Supporting your business dream
  • Honesty, transparency, and hard work
  • Strong foundational design

What we are not about:

  • Designing you 'just a logo'
  • Design what you ask for and not what you need
  • Targetting anyone/everyone
  • Work for free

10 Fun Facts about our Owner, Heather:

  1. Enneagram 9
  2. Has visited 8 countries and 27 states
  3. Lived in GA, FL, NY, and NJ
  4. Doesn't drink coffee
  5. Chipotle and Chick-fil-a are my go-to lunch spots
  6. Life-long Atlanta Braves fan
  7. Could visit Disney World every day
  8. Went to London to see Harry Potter and the Deathly Hallows Part 1
  9. Has walked 4 half marathons
  10. Tattooed my wedding ring

Hi, I'm Heather.

Founder of Rooted Design, a small creative agency specializing in web design and branding. I enjoy working with passionate business owners and helping them fulfill their business dreams.

Quick Overview: I am a wife and mom of 3 that loves to travel, meet new people, and design.

My Story: My first graphic design job was right after high school in 2000 working for the church I grew up in. I never thought I could make a career out of graphic design but in 2005 I could not see myself doing anything else. That is when I decided to get a formal education.

After graduating from Full Sail University in 2007 with a Bachelor of Science in Digital Arts and Design I moved to New York City to begin my career. My NYC career was similar too but not as glamorous as Anne Hathaway's journey in The Devil Wears Prada. I learned a lot and I'm thankful for that experience because it made me into the designer I am today.

How did I get from NYC to Rooted Design? Well in 2009 I was at a retreat where we were asked to list our life goals. One of the goals I wrote down was that I wanted to start a business and then like most goals, I promptly forgot about it. Several years and a move from NYC to Georgia later I was standing outside on a cool spring day and a name popped in my head, Rooted Design, and my dream of owning my own business had returned and this time I wasn't going to let it go.

In January 2020, I officially launched Rooted Design out of a spare bedroom in our house. I love my little creative agency! I never get tired of helping businesses go from having graphics that are just okay to watching them be wowed and seeing their customers love their new look.

Let's Start

A new project together