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Comparison Table

Which website platform is right for you?

Squarespace is robust and powerful but there are times when Squarespace might not be right for your business. Currently, Squarespace isn't built to handle inventory management software or point of sale systems.

We recommend Squarespace to clients who need a website that is easy to update, does not have a lot of technical knowledge, does not primarily sell products, and/or future goals include maintaining a basic website.

Pros

  • Really easy to use. They created a platform that allows you easy access to basic web elements.
  • Beautiful themes + custom code. One thing we like about Squarespace is the themes they designed. Even within their themes, there are places you can add custom code and custom elements to make the theme unique to your brand and that is what we do best. We build upon Squarespace's basic theme and provide you with a custom website.

Cons

  • No special code allowed. This means you are not able to add digital ads, special tracking pixels, microdata, and very limited integration with other services and software. They prevent special code to keep their websites safe and maintain quick load times.
  • You don’t own your site. Your content lives on Squarespace and there is no way for you to keep a copy of your website. If you ever want to switch platforms or take a break in paying hosting fees, you have to start from scratch.
  • Text-only customer support. The only options for customer support are email and live chat during certain days/times. Your other option is to contact us, and we can fix/update your website for you.

WordPress is an open-source content management system that’s been around since 2003. They actually offer two versions of WordPress, one is a hosted blog platform and the other is self-hosted, which is what we use.

We recommend WordPress to clients who need custom features on their website, who primarily sell products, and/or future goals include big dreams.

Pros

  • Extremely customizable. There are a lot of functions and plugins you can add to your WordPress website or you can edit the code and build a completely custom site. The possibilities are almost limitless. You can sell products, add booking capabilities, chat forums, members-only areas, create courses, quizzes, pop-ups, landing pages, sales funnels – it does it all. Even if you just need something basic for now, think of the possibilities for your business in 2-5 years from now.
  • Easy to use. It's overwhelming at first but anything new has a learning curve so once you get the hang of it, you can easily update your website.
  • Over 27% of websites use WordPress.  This means it works well with services your business is probably already using, digital services like MailChimp or PayPal often tailor their products to work with WordPress. Other platforms make up less than 1% of all websites combined.
  • You own your site. You can duplicate your site, keep a copy on your computer, move it to another hosting provider, take it offline for a year and then make it public again. With WordPress, you’re the owner of all the code that goes into making your site.
  • Social media ads. Have you heard of Facebook pixels and event codes? They allow you to do custom advertising on Facebook and Instagram. Other networks have them too, like Twitter, LinkedIn, and Pinterest. While the other non-WordPress platforms allow you to put on the basic Facebook pixel, they do not allow for the real juicy stuff like event codes and conversion pixels which will give you better results with your digital ads. Again, you may be thinking “I don’t need to use social media advertising”, but why limit yourself out the gate in case you need it in the future?

Cons

  • Security. Since it’s open-source and there are a wide range of plugins you can add, WordPress is subject to security flaws but don’t worry you can keep your site secure with some of these tips. Only use plugins you can find on WordPress.org, choose plugins and themes from developers that do regular updates and provide some kind of support, use strong passwords and complex usernames (not “Admin”), use security features like Wordfence, keep regular back-ups of your site, and consider subscribing to a security plan from your host provider.
  • Overwhelming at first. It is easy to use once you get the hang of it but is really overwhelming at first. Thankfully, WordPress is so flexible, you have access to all your options on your dashboard.
  • Longer to launch. Because of the ability to go deep into customization, it can take a little longer to set-up.
  • No official support. Although there are millions of tutorials and help forums to get advice, there is no official customer support for WordPress. Many host providers offer support that can be free or paid, but for the most part, you’re on your own. If you do run into a problem your hosting company is not able to fix, we would be happy to help you get your website up and running again.
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