If they land on Google’s first page of search results, they have a 33% chance of getting clicked. 75% of people won’t even click on the second page of the search results.
Thankfully, there are some things you can do to increase your chances of ranking higher on a Google search. Which means increased website traffic, more conversions, better lead generations, and boosting your sales.
Ready for the 10 tips to boost your SEO? Here we go.
1. Improve your page load speed
If your page load speed is slow, Google will recognize this, and it will harm your rankings.
A slow website will also impact your website visitor’s engagement. As a result, those negative interactions will hurt your rankings as well.
If your website is running slow we recommend fixing the issues the speed tests revealed. This could mean optimizing or offloading your images, removing code blocking plugins, and/or using a CDN (content delivery network) to boost website performance.
2. Optimize your images
Images are great for your website.
But they need to be optimized properly if you want them to improve your SEO ranking.
Optimized properly is referring to the file format and size of your images.
Huge images slow your page load times and hurt your ranking.
You can easily resize or compress your images to optimize them. If you are using WordPress, there are plugins you can install to help you with this. If you use a plugin make sure it plays nice with your theme and make sure you test it. Not all plugins play nicely together.
You can also use your images to sneak in keywords by naming them accordingly.
For example, let’s say you have a website that sells sheets or other bedding products.
Instead of naming an image something like “sheet-01,” you could name it “softest-sheet-for-queen-bed.”
3. Create a blog
Blogs are great for your business because they help you engage with your website visitors and create leads.
What most people do not realize is that blogging also improves your SEO rankings.
Creating fresh, updated, and relevant content can drive people to your website. You get bonus points if your article links to other parts of your website, internal links since that gives people a reason to stay awhile.
It helps you learn what SEO changes you have made are working and what pages need improvement.
Once you implement our 10 tips to boost your SEO you will begin to see improved rankings. If you would like help improving your SEO, fill out our contact form and we would be happy to set up a discovery call.